Orbit AI
Orbit AI, a machine learning startup, partnered with us to overhaul their dashboard UX. Their core tech was strong, but the interface was overwhelming for clients new to AI workflows.
Year:
2023
Category:
/
Location:
New York, NY
Orbit’s interface was cluttered with technical jargon, buried insights, and poor data visualization. Users struggled to find meaning in the data, reducing activation and retention.
Complex dashboard UI
Weak onboarding for non-technical users
Inconsistent iconography and component logic
Low insight discovery rate
We streamlined the user journey, simplified terms, and integrated intelligent tooltips. Dashboards were redesigned with visual clarity in mind — using charts, cards, and animations to highlight insights.
